Dear Hiring Manager,
As a pioneer of the social media age, I have experience that goes back to the initial creation of Facebook,
Instagram, and Twitter. By witnessing some of the first advertising campaigns and all subsequent
changes, I have developed an understanding of the types of projects that have high rates of success
versus the ones that will fail.
I am trained in the area of contemporary marketing platforms, which includes a plethora of social media
websites where I utilize current trends and interest-based targeting to seek new buyers. I also helped
lead a large project focused on retargeting of prior buyers for Innovation Advertising. During my time
with the company, our team was able to reduce the rate of abandoned checkouts by 28% and increase
the number of repeat clients by 41%. These changes contributed to an additional 6% in bottom-line
revenues. All of our work prioritized sustainability and cost-saving strategies that yielded a sub-par
increase in expenses for the company.
I have completed multiple training sessions of professional business communication, employee
negotiation techniques, and customer conflict resolution. This allows me to interact with practically
anyone and effectively determine their objectives. Due to the way that social media marketing operates,
having these talents helped me reach the highest efficiency rate for advertising campaigns at Innovation
Advertising where 73% of all my work resulted in a purchase. I hope to use these talents again as I help
your clients advertise to their buyers in a smarter and more lucrative manner.
Thank you for taking the time to review my application. I am excited to continue interacting with your
brand and get to understand your underlying expectations more. I will also be more than happy to
demonstrate any of the aforementioned talents by submitting short projects or tangible deliverables
from my prior engagements.